CHANEL
A colorful app for playful fingers
Context
CHANEL worked with UZIK in order to imagine and develop an app that would help them promote their wide range of nail varnish shades in stores across the world.
Idea
An interactive and playful beauty app allowed to discover every shade of the range through six fun and animated cinemagraphs.
Through a simple and intuitive interface, that reflected CHANEL’s graphic universe, the shades of each nail varnish and the skin tone of the hand could be changed at will and in real time, on any one of the six cinemagraphs. Thus giving us a better glimpse of how the product would look on the user.
The production of these cinemagraphs involved:
2 days of filming
2 hand models
12 roughs
60 videos
336 photographs of nail varnishes
555 touch-ups
